The Founder's Voice

The Founder's Voice

Why I Built This:

The Story Behind Soul Intelligence™ and the Soul Economy

I didn’t build this to be impressive.

I built it because I was deeply misaligned—and no one could explain why.


For much of my early life, I was what I now call a Scarlet Outsider.

Born into a Muslim family.

Raised in a Christian home.

Sent to school systems where I belonged to no group and no tradition. Everywhere I went, I was present… but not permitted.


I watched systems from the outside. Religious systems.

Social systems. Leadership systems.

And even though I was hungry to belong, I eventually realized:


I wasn’t being excluded. I was being positioned to see what others could not.


From Competence to Collapse

As I got older, I did everything “right” by cultural standards.

I became a Certified Public Accountant.

Climbed into high-ranking corporate and boardroom positions.

Earned the praise of others for my performance, intelligence, and results.


But inside… I felt quietly bankrupt.


I knew how to profit, but I didn’t know how to feel whole.

I had momentum, but no movement.

Achievement, but no alignment.


That tension came to a breaking point when I realized that even Jesus—the very one I had been watching from afar for years—was inviting me into something much deeper than church attendance, good behavior, or even faith-based success.


He was inviting me into soul-level alignment.


What I Discovered: Every Soul Has an Economy

As a trained accountant, I lived by systems: supply, demand, stewardship, balance, investment, return.

And one day, it hit me:


“If we’re made in God’s image… then surely our souls also have an economy.”


That revelation changed my life.


I began seeing people differently.

I saw leaders with money but no meaning.

Couples with influence but no intimacy.

Christians with scripture—but no strategy for their own wellness or legacy.


That’s when I became more than a coach or consultant.

That’s when I became a Soul Economist.


What I Built, and Who I Built It For

I created the Soul Intelligence™ Framework to help people govern the invisible side of success—the soul behind the strategy.

I created the VIP Christian™ Model—Vision, Intent, Purpose—to help believers walk in divine clarity, not religious confusion.

I created Soul Intelligence University™ to equip leaders to build what God designed—not just what the world celebrates.


This wasn’t about personal branding. This was about creating a sacred system where outsiders like me finally had a language, a place, and a plan.